Major kudos to Kelloggs.
Kellog has announced it will phase out advertising its products to children under age 12 unless the foods meet specificnutrition guidelines for calories, sugar, fat and sodium.
Kellogg also announced that it would stop using licensed characters or branded toys to promote foods unless the products meet the nutrition guidelines.
The voluntary changes, which will be put in place over the next year and a half, will apply to about half of the products that Kellogg currently markets to children worldwide, including Froot Loops and Apple Jacks cereals and some varieties of Pop Tarts.
The president and chief executive, David Mackay, said those products would either be reformulated to meet the nutrition guidelines or would no longer be advertised to children.
“It is a big change,” Mr. Mackey said. “Where we can make the changes without negatively impacting the taste of the product, we will.”
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