British grocer, Iceland, released its Christmas ad/video.
Iceland said it would remove palm oil from all of its own-brand foods, the first UK supermarket (a grocery store chain) to do so. The critically endangered status of orangutans has been caused in part by the production of palm oil in productions such as Malaysia, noted The Guardian.
But Iceland’s advert was said to be in breach of the 2003 Communications advert, according to the vetting organization Clearcast, which clears ads on behalf of the four major UK commercial broadcasters. It noted adverts cannot be “directed towards a political end” as part of the broadcast code for advertising practice (BCAP).Here's the video that won't be on British television this Christmas:
Since there are no palm forests in England one wonders if somebody's embassy put a word in.
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ReplyDeleteI expect we'll never know, Toby.
Corporate ad's shouldn't involve politics, other than in the US, Russia, Hungary, Poland, Vietnam, Cuba, etc.
DeleteFalls into a grey area ,
Thou hath too many laws and regulations
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ReplyDeleteSorry, Jay, but this is environmental activism, not meddling in politics. The distinction should be apparent. An increasing number of corporations are coming to support environmental causes and, with the state of the Earth, why wouldn't they? There's no excuse to shunt them from the airwaves because some arsehole contrives a political purpose when none is there.
Of course, anything which suggests there might be a reason to restrict the sacred making of profits, no matter how much harm they do, is Political with a capital P. Whereas of course all profit-making activities themselves are non-political, simply natural, no matter how many laws or subsidies had to be bought to make them possible.
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