Because nothing conveys "peace" more than the name Kalashnikov.
The Russian manufacture of the legendary/infamous AK-47 is looking to move up-market. Faced with soft domestic and international sales, the company has re-branded with a new logo to match a new, modernized assault rifle.
It's believed upwards of 100-million AK-47s have been distributed world wide to wreak incredible havoc, carnage and suffering. The weapon's designer, Mikhail Kalashnikov, died last year.
Now the company has an updated assault rifle, a new corporate logo and a new motto: in Russian, "Weapons of Peace." In English, "Protecting Peace."
Here, in Russian, is a trip down Kalashnikov's very selective Memory Lane:
