Tuesday, October 27, 2009

B'Eau Pal - The Third World's Answer to Designer Water


Isn't the bottle elegant? B'eau Pal, the West's gift to the Indian people. The literature says it all:

The unique qualities of our water come from 25 years of slow-leaching toxins at the site of the world's largest industrial accident.

From Foreign Policy in Focus:

...B'eau Pal? That sounds rather familiar. You look at the label more carefully. The top of the label reads: "25 years of pollution." The picture on the label isn't an exotic location after all. It's…the Union Carbide plant in Bhopal, India that poisoned a half a million people and killed thousands back in 1984 when it accidentally released tons of methyl isocyanate.

B'eau Pal is the work of the Yes Men, the dynamic duo of disinformation. Five years ago, one of the pair, Andy Bichlbaum, appeared on BBC as a spokesman for Dow Chemical, which now owns Union Carbide, to announce that his company would provide $12 billion in medical care for the 120,000 victims of the Bhopal calamity and fully clean up the site. Dow lost $2 billion in market value in 20 minutes. That's how long it took before the hoax was exposed.

"We demonstrated what would happen if Dow did do the right thing in Bhopal," Bichlbaum told Foreign Policy In Focus (FPIF) senior analyst Mark Engler in
Pranksters Fixing the World. "What happened? The stock market punished Dow. And if it had really happened, the stock market would have kept punishing Dow. The guy who made the decision would have lost his job. Or he would have been sued by the shareholders, which happens."

The Yes Men's point: The heads of major corporations won't suddenly do the right thing even if someone — somehow, somewhere, some day — manages to reveal to them the errors of their ways. Now five years later, Dow blathers on about the importance of clean water even as it does nothing for the residents of Bhopal, who are suffering from a drought. To catch the attention of all those who have forgotten about Bhopal — virtually everyone except the people of Bhopal and a handful of
dedicated activists — the Yes Men created B'eau Pal, a critique wrapped in a jest and shrouded in faux-corporate hype.

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