Facebook profiles – especially people’s “likes” – could be correlated across millions of others to produce uncannily accurate results. ...with knowledge of 150 likes, their model could predict someone’s personality better than their spouse. With 300, it understood you better than yourself. “Computers see us in a more robust way than we see ourselves.”
“It’s no exaggeration to say that minds can be changed. Behaviour can be predicted and controlled. I find it incredibly scary. I really do. Because nobody has really followed through on the possible consequences of all this. People don’t know it’s happening to them. Their attitudes are being changed behind their backs.”
A disturbing account of the big money people manufacturing Donald Trump's alternative reality. As Steve Bannon says, every day is a war. They are at war - with the truth. They know exactly what they're doing and they're willing to spend tens of millions of dollars to buy what they want.
This is perhaps the ultimate advancement in data mining, using a person's Facebook data to delve into their mind, reveal their psychological vulnerabilities and predisposition, and exploit that to - well, there's no other word for it - "brainwash" them.