During the ascendancy of Rick Hillier our Department of National Defence put out some very polished and dramatic TV spots that appeared to pitch the new, red-meat armed forces under the buzzword "fight". If you missed the ads you simply weren't watching anything remotely Canadian on your television.
These ads seem to have vanished. No more clarion calls to Canadian youth to set free the testosterone, put on the camo paint, pick up the assault rifle and have at it.
So, what happened to "Fight With The Canadian Armed Forces"?
I have no idea. Do you?