Well buddy, it's time to grow a pair. You've got an election coming and the John Kerry routine isn't going to cut it.
You want to win? It's really not that difficult. Get your staff to round up every news report they can find from the 1974 campaign - the Trudeau/Stanfield/Lewis runoff.
All you've got to deal with is Stephen Harper. Trudeau had to defeat Bob Stanfield, a really good guy even though he was a Tory.
Trudeau understood campaigning but, then again, he was a lawyer. He knew you've got to fight to win and fighting means taking apart your opponent. It wasn't the Liberal Party's finest moment but Trudeau knew he could take down two birds with one stone by nailing Stanfield on his wage & price controls proposal. He bloodied Stanfield and siphoned off much of the NDP base in one fell swoop.
Trudeau knew that campaigning required passion. You've got to wear your heart on your sleeve. You've got to connect with the voting public and not on some ethereal plane either.
Try to imagine how Pierre Trudeau would have taken on Stephen Harper. He would have eviscerated Harper, gutted him and then shredded the remains.
Word is out that you want to make this election a debate over the economy. Sit down Senator Kerry, that ain't going to work. No, your target is Stephen Harper, prime minister. You've got to cut him, again and again and again. He's not a likeable guy. You have to make the public revile him. You have to paint Steve as this secretive, power crazed, manipulative, dishonest and anti-democratic bully boy. You have to make voters hate the way Steve has treated them. You have to make them want his head for what he has done to our Canada.
As Dion showed, this really isn't a game for academics. It's a blood sport. Don't waste your time giving lectures. No feeble reaching out to the public. They don't like you either. Best not to remind them of that. Even if we don't much like you, we're all fight fans at this point. What you've got to do is put on that fight, show us you can take this punk down. Or step out of the way and let somebody else in who can.