No, it's not a new soft drink, it's what Las Vegas is doing to the rest of the state.
Trying to maintain vast lawns, pools the size of small lakes, fountains and golf courses in a rapidly growing city stuck in the middle of a desert takes a lot of water, a lot more than Las Vegas gets from its 4 inches of annual rainfall.
The city now wants to build a pipeline to drain Nevada aquifers, some 300 miles to the north. Ranchers in that area are less than pleased, especially as they already face shortages from depleted groundwater reservoirs. The city's water commissioner concedes that even the dwindling supply of rural groundwater won't be enough to meet future needs of Las Vegas.
The long term solution, she says, would see Las Vegas pay to build and operate desalination plants along the California or Mexico coast and trade the freshwater from that source for a greater share of the Colorado river flow. Maybe somebody should tell her the Colorado is already under severe stress.