Every morning I listen to BBC's Global News podcast. Some morning it starts with a commercial aimed at Canadian listeners. This morning's ad was a spot by Amica, a Canadian assisted-living company.
The commercial had someone who sounded exactly like Justin Trudeau doing the voiceover. Exactly. The same tone, the same cadence, indistinguishable. Amica, it seems, has concluded that Justin Trudeau's voice is comforting to their target market, seniors. That voice sells.
The rest of the ad, however, was a lot like this: