Another day, another record, until the record themselves seem to blur into near meaninglessness.
Yes, last month was warmer than all the other months by that name since records were recorded. Yes, last year was warmer than the record year before it and the record year before that. Yes, there's less Arctic sea ice this year than there was last and, wow, compared to 1945! Yes, the Earth hasn't experienced this much atmospheric loading in nearly 3,000 years. Wowser.
Most of us, I suspect, see the headlines but at this point how many bother to read the text? As a young reporter I was given a fill-in-the-blanks sheet for reporting on house fires. Like detective Joe Friday, it was "just the facts, ma'am." After all, it was top 40 radio - all the hits, all the time - fires weren't particularly important.
Today even the major television networks have a similar attitude to climate change stories - they're yawners. Media Matters for America has released a report that concludes, as the climate worsens ever more severely, the networks and their audiences are tuning out:
2015 was a banner year for climate news. February, June, October, November, and December were each their respective hottest months on record, and 2015 shattered the record for hottest year. The pope delivered a climate encyclical.Investigative journalists at Inside Climate News discovered that Exxon knewabout the dangers of human-caused global warming while it funded a climate misinformation campaign, and the New York attorney general launched an investigation into the company’s behavior. President Obama’s Clean Power Plan went into effect, and he rejected the Keystone XL pipeline. And most importantly, 195 countries agreed to cut carbon pollution as much as possible to stem global warming.
Despite all these critically important stories, as in the presidential debates, climate change was largely absent from US broadcast news. Climate coverage fell in 2015.
Not that the numbers from the previous year were any hell either. in 2014, CBS gave 56 minutes of network news coverage to global warming. 2015 saw that drop to 45. ABC, oh ABC, went from 33 to just 13. FOX, home base for climate denialism, actually jumped from 19 to 39 minutes. NBC also went up but from 47 to 50 minutes.
The American networks' coverage of climate change issues and impacts is appalling and, yes, that is contributing to lack of public awareness and concern for climate change and its ramifications, immediate and long-term. Yet I somehow get the sense that maybe the networks have realized there's no appetite for these stories among a population that has already gone ostrich.